Top Award for It’s Not Ok Campaign

The It’s not OK campaign has won New Zealand’s top award for public service excellence.
The campaign received the Prime Minister’s supreme award at the Institute of Public Administration New Zealand (IPANZ) Gen-I Public Sector Excellence Awards.

It’s not OK won the category for Public Sector Communications sponsored by Talent2 as well as the supreme award.

The awards celebrate excellence within the public sector from central and local government agencies, highlighting initiatives making a positive difference to local communities. Projects were judged on their vision, innovation and results.

A new phase of the campaign being launched shortly will look at the practical things families can do to keep each other safe. Research and feedback shows that people want to help families in trouble but they don't know how. The campaign will be helping families, whanau, friends, workmates and neighbours to take action. It's about giving and receiving help, about noticing when things start to go wrong and supporting people to get the help they need. New TV advertising will begin in August.

To visit the campaign website, please go to: www.areyouok.org.nz