Aroha in Action Family Violence Campaign

Aroha in Action Family Violence Campaign is a television, radio and print campaign which is part of "E Tu Whanau Ora Programme of Action".

Amokura, It’s not OK Campaign, and SKIP have already produced a booklet called "Aroha in Action: A Resource for Whanau". The Campaign addresses what whanau can do to protect and nurture their mokopuna. It can be ordered for free from skipinfo@msd.govt.nz.

There are six core themes for the campaign that have been developed:
Aroha - expression of love/feeling loved
Whanaungatanga - it's about whanau, being together, doing things together
Korero, awhi - open communication, being supportive
Mana, manaakitanga - uphold people's dignity/giving of yourself to others
Whakapapa - knowing who we are
Tikanga - doing things the right way according to our values
The Aroha in Action campaign will consist of:

A resource book written especially for whanau
Advertisements on Health TV
Advertisements on iwi radio
Advertisements in Mana Magazine.